WhatsApp Business is a application designed specifically for small and medium-sized enterprises (SMEs) with the goal of facilitating fast, efficient, and professional communication with customers. Unlike the standard version of WhatsApp, WhatsApp Business incorporates advanced features that improve customer service, automate responses, and better organize contacts. Stay tuned for this article to learn more about WhatsApp Business.
Main features of WhatsApp Business
1. Business profile
Businesses can set up a profile with key information such as address, hours of operation, website, and product or service descriptions.
2. Automatic messages and quick responses
WhatsApp Business allows you to schedule welcome messages, automatic responses to frequently asked questions, and away messages.
3. Tags to organize contacts and conversations
Labels help you classify customers and conversations by status, such as “new customer,” “order in process,” or “pending payments.”
4. Catalog of products and services
Businesses can create an in-app catalog to showcase their products and services in a visual and accessible way.
5. Integration with WhatsApp Web
It allows you to manage messages from a computer, facilitating customer service and improving productivity.
6. WhatsApp Business API
For larger companies, WhatsApp offers an API which allows the platform to be integrated with CRM systems, chatbots and other automation tools.
Benefits of using WhatsApp Business
Saber qué es WhatsApp Business puede aportar numerosos beneficios a tu negocio, entre ellos:
- Improve communication with customers to the offer quick and personalized responses.
- Automate processes with predefined responses, reducing manual workload.
- Facilitates query management using labels and organizational tools.
- Increase customer confidence by offering a verified and professional business profile.
Conclusion
WhatsApp Business is a powerful tool for Improve customer service and optimize business communicationWhether for small businesses or large enterprises looking for a scalable API-powered solution, this platform facilitates customer interaction and helps drive sales efficiently.
If you're not using WhatsApp Business for your business yet, now's the time to take advantage of all its benefits!
Optimize your business today!
Find out how Aurora Inbox's AI agent for WhatsApp can revolutionize your customer service. Schedule a meeting to meet with him and take your service to the next level.
We are here to help you grow!
ES 
PT 
EN